As the oil and gas industry becomes increasingly digitised, torrents of data are being unleashed that can easily overwhelm companies if not properly managed. The deluge of new data raises important questions. How should it be organised? Can it be presented in a meaningful way? Who should have access to it? In addition, at any modern-day oil and gas operation, three big changes are taking place that one should consider when looking for the best approach to the digital transformation: the accelerating growth of data generated by assets; the increasing importance of emerging technologies, such as Internet of Things (IoT), cloud and data analytics; and a growing appetite for collecting and leveraging data from an increasing number of groups and specializations. Together, these drivers are making oil and gas operators focus on designing a centralized strategy for managing their operational data as they pursue “intelligent information” – rather than merely collecting volumes of data that will languish unused in data swamps.