Collaboration between all the different entities in the company is a key component of improving efficiency of energy and water use. Evolution of Web technology and object modeling of the enterprise enables collaboration across the whole business and troubleshooting of the operation to more quickly act on issues to reduce wasteful operation. This paper presents a real time software infrastructure with people tools that gives the users the ability to sift through available data, transform data into information for business continuous improvement and optimization. We will introduce a simple collaborative tool to add context to business areas or assets for getting things done in an industrial complex. Two examples from the industry will presented and their benefits highlighted.