Most utility executives and upper level management cannot go a day without hearing from a vendor about how machine learning and artificial intelligence (AI) will revolutionize the utility industry. The truth is, these technologies are already revolutionizing operations and services at many power utilities. Utility personnel at all levels are eager to get access to the right data and tools to optimize their work and transform their businesses. Many utilities still struggle with the functional and strategic elements needed to succeed, even though they want to use data to improve the business. Dealing with data at an enterprise level is one big obstacle that holds back even the most advanced companies. This whitepaper will provide a snapshot of some of the most common data issues facing utilities, with insights on how they can be avoided to ensure long-term success in analytics.