Microsoft’s Digital Pharma provides a practical vision and framework that enables pharmaceutical companies to drive innovation across the enterprise and address strategic value-chain capability requirements. Using proven Microsoft technology, Digital Pharma illustrates how drug manufacturers can achieve speed to insight and value for cost — two distinct industry imperatives that lead the way for business transformation. With mounting industry challenges, including pipeline and pricing pressure, industry restructuring, and government regulations, the Microsoft® Digital Pharma solutions framework delivers a platform, based on open standards, that will address these imperatives by helping improve productivity, integrate disparate data sources, and enable better collaboration across the pharmaceutical value chain.