Is Digital transformation a buzz word or is it really adding value? It starts with understanding the current situation. What is already measured and how can we get access to this data? The next step is to understand all relationships between all individual data points. In other words: how can we add meaning to data? We want to use this data to generate more value out of your assets. But how can this be achieved? Is “Cloud” the magic word or should we put it all into a “Data Lake?” Transformation is achieved through a journey and not a single step. It is important to generate value at an early stage and let your journey pay for itself.